Some have said Manchester United's new kit is their best yet. Others have called it a tea towel.
Whatever your view, this is the shirt Rio Ferdinand and co will run out in next season.
The chequered pattern on United’s famous red shirts is meant to be a nod to Manchester’s cotton industry at the time the club was formed in 1878.
The kit, designed by Nike, carries the slogan: Forged in Industry, Made of Manchester.
As they prepare for Sunday's final push for the title away at Sunderland, fans will soon see their stars running out in this number later in the summer.
Ferdinand is on hand to model it in today's official launch of their new 'Gingham' design.