Wednesday, May 01, 2013
''CONTUNING MOURINHO INTERVIEW WOULD HAVE COST US £500,000'' ITV EXPLAIN REASON FOR CUTTING INTERVIEW WITH THE SPECIAL ONE
Sport broadcasting giant ITV will review the way they broadcast live sport after they were left with no option but to cut short an interview with Jose Mourinho last night as they would have lost as much as £500,000 if they had decided to cut the adverts and run a longer interview with self styled Special One.
Mourinho appeared on the verge of revealing he will be at Chelsea next season in an interview with Gabriel Clarke, following his side’s Champions League semi-final exit against Borussia Dortmund, before it was cut.
The ITV reporter managed to land a last-minute interview with the Portuguese, who was only contractually obliged to speak to TV channels from the two participating countries, but they were left with no choice but to cut him off and end the transmission.
Missing the advertisement break could have cost ITV half a million pounds if they decided to cut an advertisement break to continue their interview with Mourinho.
According to the broadcaster’s website it costs between £51,320-£60,390 to show a 30-second advert during their primetime evening shows, meaning it would have cost them upwards of £500,000 if they decided to cut the adverts and run a longer Mourinho interview.
An ITV spokesman said: ‘We will be exploring ways to avoid a similar situation arising in the future.’
A decision to extend a transmission can be made by the programme editor – and is not impacted by the loss of adverts – but it has to be taken at least two minutes before the end, so ITV chose to show viewers what they could. The TV company transmit regionally and it takes that amount of time to physically alter programming.
The spokesman added: ‘Our reporter, Gabriel Clarke, and the team managed to land an unexpected interview with Jose Mourinho with only two minutes or so left before the end of last night’s programme.
Unfortunately, at that point it was too late to arrange an overrun of the broadcast beyond the allotted time.
However, in a tight, live situation, we decided to show as much as we could of their exchange to viewers.’
Mourinho was cut short just as he looked set to reveal all, sparking criticism of ITV.
Interviewer Clarke had asked: 'Maybe next season with Real?', to which Mourinho said: 'Maybe not... I want to be where people love me.'
Clarke responded with: 'We'll take that as England, we've got to go.'
Mourinho later admitted in his post-match press conference: 'I know in England I'm loved. I'm loved by the fans, I'm loved by the media that treats me in a fair way, criticising me but giving me credit when I deserve it.
'I know I'm loved by some clubs, especially one, and in Spain, the situation is a bit different because some people hate me. Many of you are in this room.'
Real Madrid forward Cristiano Ronaldo has also been linked with a return to the Premier League with Manchester United and he insisted Mourinho would have no bearing on his future.
He said: 'I don’t want to talk about [Mourinho’s future], I’m only worried about the team and myself, not [the speculation surrounding] the coach.
'[Neither am I] concerned about my renewal, I have two more years on my contract. I want to win wherever I am. I feel very good here with the fans. I’m fine.'
ITV dropped a clanger last night when they cut off Jose Mourinho when it looked like he might reveal all about his potential return to Chelsea.
However, It was not the first time the station has irritated viewers at key moments.