Wednesday, February 05, 2014

LMC SET CONDITION, STANDARDS FOR CLUBS' SPONSORSHIP AND SHIRT ADVERTISEMENT

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The League Management Company (LMC) have asked clubs participating in the 2013/14 Globacom Premier League season to "submit all existing and new sponsorship contracts" including shirt advertising for verification and approval.

This is line with Article 6.3 of the league rules which states that "in all league matches, the players and officials outfits may carry advertisement subject to the approval by the League. 

Which means the League must be notified before commencing negotiations.

Chief Operating Officer of the LMC, Salihu Abubakar who issued the directive, said this was a reminder on previous communication on the issue and warned that clubs must comply or face sanctions.

He assured clubs and their legally-bound partners that the LMC would protect all existing contracts sanctioned by it but noted that they were strongly insisting on protecting existing benchmarks for the brands to ensure equity for all in the league.

“LMC is expecting to evaluate the validity of all commercial deals/sponsorships to protect existing contracts in line with the rules and established benchmark for commercial value of all commercial platforms in
the NPFL,” Abubakar said.


Abubakar said the LMC reached a decision to waive its 10 per cent accrual from all club sponsorship deals but noted, “we will insist on deriving true value for our league and its associated products and services”.

He further cleared the air on the issue of shirt advertising deals and stated that the LMC will not allow the use of shirts with identical product advertising by two teams in the league or in a match.

"The league will not allow any one commercial sponsor for more than two clubs. Also, no identical advertising elements may appear on the shirt of two teams in the same match and where this occurs; the visiting teams must change shirts and may wear shirts with a different product of the same sponsor,” said Abubakar.

The clubs were also reminded that the logo of the title sponsor of the league must appear on the right sleeve of their team shirts as part of "the contract the LMC entered into with Globacom, our title right’s sponsor."

The latest move by the LMC is a move to prevent the devaluation of the league as a brand after a number of clubs entered into advertising shirt deals with a multinational company for a season apiece worth around $62,500 (N10 million) each.


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